The person selling quantum computing would like you to start buying quantum computing.
Early champions of new products and industries often have financial incentive for them to succeed. That presents a tricky cycle: Did they make a bet on quantum computing because they believe in the technology, or do they believe in the technology because they made the bet? Probably both.
So quantum enthusiasm is to be expected from leadership at IonQ, the Maryland-based, publicly-traded university spinout that’s betting its future on quantum computing coming fast. It’s one of several companies vying for authority in this still unproven advancement.
“How would you take your hardest problems and leverage quantum?” said IonQ chief marketing officer Margaret Arakawa back in May at a conference in Chattanooga, Tennessee. Standing on stage, she added to polite chuckles: Take out your credit card.
The economics of quantum computing
The quantum industry could certainly use more buyers. Whereas more than half of Americans have used generative AI in the last year, quantum computing remains obscure.
Investors poured in during the pandemic digital boom, but higher interest rates have hit the speculative quantum industry hard. It relies on esoteric physics that Einstein famously called “spooky action at a distance.” Why bet on complex science when US treasuries offer a fine return?
Most big tech companies and conglomerates think the opportunity is strong enough that they maintain quantum divisions – including IBM, Intel, Google and Microsoft. Honeywell made a $300 million investment this year in a 2021-merged company called Quantinuum. But it's the standalone, publicly-traded quantum companies that best illustrate the treacherous fall from the frothy pandemic years. At its peak in November 2021, a share in IonQ was selling at nearly $30; today it’s below $8.
Canadian-based D-Wave Quantum and French firm Atos have performed similarly badly. Atos is indebted enough that the French government is rumored to be considering buying what it deems to be the company’s strategically important assets.
To understand the industry's importance, it helps to know the basics. Quantum computing relies on mind-bending quantum mechanics to process information differently than classical computers. Quantum bits, or qubits, can exist in multiple states simultaneously, which allows far greater processing power for certain calculations. In 1994, mathematician Peter Shor published a landmark paper identifying how a theoretical quantum computer could defang internet security — passwords be damned. Dreams of transforming drug discovery and gene manipulation followed, with hints of advances in an array of fields.
That inspired a quantum-focused university research boom.
Founded in 2012, the Pittsburgh Quantum Institute spans research fields and institutions, including prestigious Carnegie Mellon University, which unveiled last fall its own new quantum research center. That center is backed by the National Science Foundation and promises to engage government, academia and industry. Johns Hopkins University and the University of Delaware also boast quantum-focused departments that converge science and commerce.
The University of Pennsylvania last year launched its Center for Quantum Information, Engineering, Science and Technology (QUIEST, pronounced “kwee-est.”), calling it a “transdisciplinary” field spanning physics, materials science and information science.
“Quantum is not one technology,” Jonathan Felbinger, deputy director of the DC-based Quantum Economic Development Consortium, recently told me.
After decades of promise, Felbinger and other industry advocates want quantum research to make its way into practical use. Commercializing research can also be a reputational and financial win for universities.
IonQ is a victory, but an imperfect one for the University of Maryland, where company cofounder Christopher Monroe developed key intellectual property. Back in 2021, he left for Duke University, where his cofounder Jungsang Kim is tenured. Both have since left their full-time roles at IonQ and returned to academia – which speaks to quantum’s reliance on university research.
CEO Peter Chapman last fall boasted to Bloomberg: "We have a relationship with Duke University, where the work that they do there, funded by the government, is exclusively licensed and royalty-free to [IonQ].”